Thursday, August 7, 2008

Cancer Patient's Aid Association

Ambient Point of Purchase idea.
Cigarettes with illustrations were distributed to smokers when they came to buy cigarettes from shops.

1 comment:

THE DOERS said...

Dear Sailesh
i found you via masala chai
i like the WWF + this concept
Thus wanted to take te oPPortunity to share withya what we guys DO here. We caLL ourselevs The Doers.
Even we work on social / Fun iSSues & our latest one was
Smoking KiLLs suPPorting the ban
Heres the link:

neil dantas~
1 of the Doers